Get Found in Search with Local SEO Marketing
Your law firm website is your base camp on the internet, but you’ve got access to other valuable online property, too — online business listings and legal directories, to name just two. Be sure you claim them and use them to traffic to your website.
Your website gains authority in the eyes of search engines when a link to your site comes from an authoritative website. Legal directories and business listings have that authority, and the boost they give your website could bring it up a notch or two on the search engine results page, as well as drive direct traffic to your website.
Expand Your Online Footprint with Business Listings and Legal Directories
At Getlegal, we help law firms get found in search by leveraging online local marketing with Google My Business, Apple Maps, Bing Places, even the Yellow Pages (yes, it still exists.) If you haven’t claimed your business listings, we can help you do that. If you have claimed your listings, we can search, optimise them, add relevant content to them. Call us to learn more about these services: 730-428-4505.
Legal directories provide an opportunity for quality links to your website. GetLegal runs India’s biggest Lawyers Directory which will help you reach the right audience. And don’t forget your county and state Bar Associations. It pays to provide complete and accurate information and ensure they are all properly linked to your website.
If you’ve searched Google for a lawyer recently, you may have seen Local Services ads at the top of the page listing up to 3 local lawyers with this icon next to the business name. Google Screened tells consumers the business has passed a business-owner background check, carries required malpractice insurance, and has the proper licensure. Google Screened is only available for select professional services, including legal services.
Google Guarantee is available for businesses that passed both a screening and a qualification process with Google. If they pass, the law firm’s services are backed by a Google financial guarantee. If a customer booked their service through a Local Services Ad and they are dissatisfied with the quality of work, Google may, at its discretion, reimburse the customer an amount up to the limit of the guarantee. Google Guaranteed businesses have an icon next to their name.
What’s the ROI?
Some local marketing opportunities are free; some directories charge a fee, and Google Screened and Guarantee charge a fee. If we recommend these local marketing opportunities as part of your overall search marketing strategy, we will explain the benefits they bring and why it’s an investment that will yield results.