A well-designed website can assist prospective clients while increasing their trust in you and your professionalism. Here’s how website design can help grow a lawyer’s business.
Where do you go first to find the best restaurant, personal trainer, physician, or other professionals? You’re probably looking online most of the time, and so are your potential legal clients. That is why website design for lawyers and law firms is essential for expanding your client base.
Clients make decisions about you based on your online presence, which is a fact. It means that if you don’t have a law firm website, you’re losing potential clients to other lawyers who do. It is why having an effective, easy-to-read, and informative website is the best way to be found by clients searching online.
Let’s get in-depth and learn how a website design can help grow a lawyer’s business.
Why is website design necessary for lawyers?
The design of your website is a direct reflection of your brand.
You have a brand, whether you are aware of it or not. Every company has one, and the question is whether you or the market dictate it. What impression do you give potential clients? If your website design is old and outdated, or if it is poor, it is a direct reflection of your company and can make you appear to be a second-rate law firm.
That is not the impression you want your customers to have of you; make no mistake, they will judge you based on your website. According to a 2020 study, 70% of web users would not buy from a company with a bad website design.
When most clients visit your website, they have no idea who you are, so they must have a positive first impression of your law firm. A visually appealing and modern website can help with this.
It makes you distinctive from the crowd.
With nearly 1.3 million lawyers in India, online consumer competition is fiercer. Since consumers compare your website to other law firms online, a great website design for lawyers can help you stand out. Most people looking for a lawyer online have never hired one before, so if you don’t stand out, it will be difficult for them to distinguish you from other lawyers.
Beneficial to your Google rankings.
Google is watching how your site visitors behave. Looking at your analytics can often help you identify if there are any issues with your bounce rate (where a visitor leaves after seeing only one page on your site).
A high bounce rate usually indicates that the design is poor, the content is poor, or the content is not relevant to the information the consumer was looking for. A great website design for lawyers can keep visitors on your site longer, giving them more time to learn about your company than your competitors.
What kind of message does it send to Google if most visitors to your site click the back button and leave within the first 30 seconds? It informs Google that visitors do not wish to be on your website, and this user behaviour can harm your rankings. Google is all about providing the best possible user experience that keeps people using Google and earns them a lot of money.
SEO benefits from good design.
Link building, the process of acquiring links from other websites that point to your website, is one of the most critical factors in SEO. Link building for law firms in 2022 is difficult and more complex than ever before (which can be for link building for any business).
People are rightfully afraid of linking to other websites these days. Many websites have been penalised by Google’s Penguin algorithm for engaging in link behaviour that violated Google guidelines. As a result, other websites are cautious about what they link.
You have a much better chance of obtaining links if your website is modern, cutting-edge, and portrays you as a trustworthy law firm, mainly if you produce “link-worthy” content.
Why do so many businesses spend thousands of dollars per month on SEO, PPC, retargeting, and other forms of marketing before ensuring they have a great website that can maximise the conversion of those site visitors? Firms don’t seem to care about wasting money at times! Even if you don’t advertise and rely solely on referrals, you still need a website to persuade that person to contact your law firm.
Take your website seriously because it is the foundation of your online marketing. You must do everything possible to earn the trust of your site visitors, and a great website design is the first step in that process.
How can website design help lawyers grow their business?
It is difficult to imagine a business today that does not have a website. It is not enough to simply have it; it must also be quick, convenient, and appealing. It is crucial for law firms because this is a rather complex and difficult-to-understand profile.
A good website design for lawyers can assist prospective clients while increasing their trust in you and your professionalism. Another critical consideration is the design. It is what people will remember about you and your company; it should be beautiful and reflect your values.
Finally, no matter how people learn about your company, they will visit your website to learn more about you. However, because creating a website is not the responsibility of lawyers and not everyone can do so, the best solution is to hire professional web admins.
Once you’ve decided whether to build your website or hire a law firm web design agency, you must decide what type of website is best for your firm and how it should look.
The type of work and your requirements will determine the cost of the site. If you are a referral business, you may require a simple website with a phone number, address, company name, and other essential information.
Online law firm competition is at an all-time high, and rightfully so. In India alone, there are nearly 658 million Internet users. These figures should indicate that almost everyone has access to the Internet, and they are available online for all races and ages. If it wasn’t already clear, now is the time to get serious about your law firm marketing if you want to grow your business.
Ask yourself (and be honest): Is your law firm’s website better than your online competitors’? You will almost certainly lose potential cases to other attorneys if you answer no. Most consumers will visit 4-5 law firm websites before deciding which one to call. If you’re looking for a company to build a website with great website design for lawyers, are you looking for the cheapest option or one that will help you convert more visitors into leads? Not focusing on website development costs can result in far more lost revenue than the cost of developing a website.