Search Engine Optimization
Search Engine Optimization: Get Your Law Firm Found in Search
You’ve got a beautiful website and great content that really gets your message across, but will people in your target market find your website? There are two basic fundamentals to search engine optimization for lawyer websites, having relevant content, and having authority. There are four elements of search engine optimization that, working together, help search engines like Google and Bing bring people to your online front door. These are:
- On-page search engine optimization (SEO)
- Off-page search engine optimization (SEO)
- Search engine marketing (SEM), and
- Local marketing
At Getlegal, we provide creative online marketing strategies that build on all three.
On-Page Search Optimization: For What Do You Want to Be Found?
Many lawyers want to be found in searches like Mumbai Divorce Lawyer, Delhi Criminal Defense Lawyer, or divorce lawyers near me. But the chances are good that the market is saturated with the keyword phrases you want in a highly competitive market.
That’s why our marketing copywriters craft relevant custom content that contains not only those desired terms but also a variety of relevant keywords and phrases. Short and sweet has its place, but on a website, you want meaty content that provides a lot of opportunity for “long-tail search.” That is, many less commonly searched phrases where you are more likely to show up higher on search engine results pages.
SEO Behind the Scenes
A lot of search optimization goes on behind the scenes with keywords and phrases on your videos and images and site performance enhancements. Search engines like Google downgrade websites with technical problems such as slow page load time, sitemap problems, or security issues. We regularly review your site’s performance.
Off-Page Search Optimization: Let Us Build Your Websites Authority
Another SEO strategy that lends authority to your website are backlinks from other credible websites.
New Site, Refresh or Overhaul
We work with clients to create a completely new website with a custom design, custom content, and search optimization. But if your website was built by another company, you’ve severed the relationship, they’ve gone out of business, or you aren’t happy with your site’s performance, we’re happy to help you with a light refresh to improve search optimization or a more substantive revision to improve the user experience with navigation and customer-focused content. Keep in mind our relationship goal is to help our clients achieve an acceptable return on investment. You do not necessarily need to start over and build a new website from scratch.